Growing Your Health Coaching Business: LIVE COACHING SESSION w/ Jessica Tobin

 

👋 Connect with Jess Tobin  

https://alignrochester.com/ 

https://www.instagram.com/alignrochesterfitness/ 

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Unlock the secrets to scaling your health coaching business! Join us on Brightside Business as we sit down with Jessica Tobin, a Pilates instructor turned functional medicine health coach, who’s transforming the wellness industry with her holistic approach. Jessica takes us through her inspiring journey from the fitness world to setting up her own online health coaching business. You’ll learn the essential steps she took to establish her brand, including social media strategies, website development, and crafting a killer pricing structure.

Are you struggling to expand your client base without compromising on service quality? Jessica shares her ambitious goal of gaining 25 clients in six months and the challenges that come with it. We discuss key strategies for sustainable growth, emphasizing the power of personal connections and referral programs. Jessica also opens up about her efforts to collaborate with professionals like GPs and chiropractors, providing valuable insights into effective outreach and partnerships.

Harness the power of social media and data-driven marketing with our expert tips! This episode dives into the importance of consistent content creation and tracking key performance indicators (KPIs) to fine-tune your marketing strategy. Jessica offers a blend of creative and analytical approaches to ensure business success, highlighting the need for diverse tactics like outbound DM campaigns. Don't miss out on her decade-long experience in studio management and how dedicating 20% of your time to marketing can make all the difference in achieving your business goals.
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Scaling Your Health Coaching Business: Proven Strategies from Jessica Tobin

In the latest episode of Brightside Business, we delve deep into the world of health coaching with Jessica Tobin, a seasoned Pilates instructor who has successfully transitioned into a functional medicine health coach. Jessica shares her inspiring journey from fitness to holistic health coaching and reveals the strategies she employed to build a thriving online business. Whether you’re a new health coach or looking to scale your existing practice, this episode offers invaluable insights into sustainable growth, effective marketing, and client acquisition.

Starting a Holistic Health Coaching Business

Jessica Tobin's journey into health coaching began with her extensive background in fitness. As a certified Pilates instructor and personal trainer, she encountered numerous clients whose needs extended beyond her expertise. This realization motivated her to expand her knowledge and fill those gaps, ultimately leading her to pursue certification in functional medicine health coaching. Jessica's dedication to providing comprehensive wellness solutions is evident in her meticulous approach to setting up her online health coaching business. She shares the initial steps she took, including establishing her social media presence, developing a user-friendly website, and creating a pricing structure that reflects the value of her services.

Scaling and Marketing Holistic Health Coaching

Scaling a health coaching business presents unique challenges, especially when it comes to balancing client load without compromising service quality. Jessica aims to acquire 25 clients over six months, emphasizing the importance of slow and steady growth. She highlights the significance of personal connections and referral programs in attracting new clients. By collaborating with professionals such as GPs and chiropractors, Jessica demonstrates the power of effective outreach and partnerships. Her confident approach in offering services to potential partners underscores the necessity of ensuring high-quality offerings to facilitate successful collaborations.

Social Media Lead Generation Strategies

Harnessing the power of social media is crucial for lead generation and business growth. Jessica discusses the benefits of consistent content creation and the importance of tracking key performance indicators (KPIs) to stay focused on high-leverage activities. Regular posts and blog content play a pivotal role in engaging audiences and driving traffic to her website. Jessica suggests outbound DM campaigns as a genuine way to expand networks and book more calls. She emphasizes the need for a diverse marketing strategy, combining creative and analytical approaches to ensure sustainable growth.

Effective Marketing Strategies for Business Growth

Allocating 20% of your time to marketing efforts is essential for business growth. Jessica shares insights from her decade-long experience in studio management, highlighting the benefits of data-driven approaches like A/B testing and KPI scoreboards. A clear focus and goal, such as acquiring 25 new clients, can significantly enhance marketing success. Balancing creative content with analytical tracking ensures that marketing strategies are both effective and engaging. Jessica underscores the importance of consistent communication and follow-up, providing her contact information and resources for those interested in her services.

Starting a Holistic Health Coaching Business Transcript

In the episode, Joey Young introduces Jessica Tobin and discusses her journey from a decade-long career in Pilates and personal training to becoming a certified health coach. Jessica explains her motivation to fill gaps in her knowledge and provide a more holistic approach to her clients' wellness journeys. She highlights the importance of offering comprehensive wellness solutions that combine fitness and health coaching. Jessica shares the initial steps she took to establish her online health coaching business, including setting up her social media, website, and pricing structure. She seeks guidance on effectively scaling her business and attracting more clients, emphasizing the need for a return on time and investment.

Scaling and Marketing Holistic Health Coaching Transcript

Jessica discusses her goal of achieving a mix of fitness and health coaching clients. She emphasizes the importance of maintaining a balance to avoid overburdening herself and ensuring quality service. Jessica aims for a slow and steady increase in clientele, targeting 25 clients over six months. Joey Young advises on the importance of focusing on high-leverage activities and sticking with them over the long term. They discuss the value of personal connections and referral programs, highlighting the need for a confident approach when offering services to potential partners like GPs and chiropractors.

Social Media Lead Generation Strategies Transcript

Jessica shares her strategies for leveraging social media to generate leads and boost business growth. Regular posts and blog content have proven effective in engaging audiences and driving traffic to her website. She emphasizes the importance of tracking KPIs to stay focused on high-leverage activities. Joey Young suggests outbound DM campaigns as a genuine way to expand networks and book more calls. Jessica underscores the significance of having a diverse marketing strategy, combining creative and analytical approaches to ensure sustainable growth.

Effective Marketing Strategies for Business Growth Transcript

Jessica discusses the importance of allocating 20% of her time to marketing strategies. Data-driven approaches like A/B testing and KPI scoreboards are essential for refining and optimizing marketing efforts. With a clear focus and goal, such as acquiring 25 new clients.